Philip Swinnen

"Optimizing Your Brand’s Content Lifecycle, from Strategy to Distribution"

Summary

Content marketing has long been central to B2B marketing—so why is it facing a crisis? Developing impactful campaigns has become increasingly complex, with brand marketing teams overwhelmed by choices: which formats to use, where to distribute, what technologies or innovations will maximize reach. And most importantly, how, as a brand, do you keep overview of your entire campaign, including all different (agency) expertises?

Biography

Philip is a seasoned communications professional and agency director with expertise in corporate communication and content creation. Having dedicated his entire career to the agency side, he brings valuable perspective and understanding of the strategies that make agencies thrive. Armed with a thorough knowledge of the Belgian communications and creative agency landscape, Philip has a sharp eye for the trends (and quirks) shaping the industry today.

As Strategic Growth Partner at Uhoda Group, Philip oversees the expansion and strategic development of the group’s sister agencies: INS, specializing in audiovisual content creation; Woogie, focused on design and brand identity; Cocobolo, a social media strategy expert; and Folks, a dynamic events agency. With a focus on innovation and sustainable growth, he works to position each agency as a leader in its field—and has a lot of fun doing it.