Setting up your Creative Content Factory. A case study of Le Petit Marseillais.
Advertisers always need more content, but budgets remain the same. Setting up a creative content factory, delivering hundreds of creative assets for TV commercials, social media and print, is key to smoothen content planning and have campaigns up and running for months to come. That is what 87seconds set up for Le Petit Marseillais: +300 deliverables for several markets, with all assets at the disposal of Johnson & Johnson's global marketing team.