Rethinking the Experience Strategy for Marketers in the area of Cognitive Enterprise
AI is causing a revolution in the way business works and many marketing leaders are struggling to keep up. According to many analysts, the future is likely to change more over the next 5 years than it has over the last 20, with over 85% of marketing transformation projects destined to fail. A foundation of any marketing organization is infusing cognitive thinking abilities into real-time insights, into better decisions and marketing actions for the desired Integrated Experience outcomes for their companies— to help them capture competitive advantage and lead in their markets.
In this fast paced session, Pinar will explore how marketing organizations can start their integrated experience journey in a area of Cognitive Enterprise, offering practical advise, with some powerful case studies. Pinar will show how the best combination will always be “organic” and “artificial” intelligence working together.
Pinar Caglar is the Benelux Marketing Platforms leader in the IBM Global Business Services Digital Strategy & Interactive Experience Unit. She combines her degrees in marketing, with her hands on experiences with multinational clients.
Pinar is an expert on marketing platforms, helping clients shaping their customer engagement strategy in the Benelux market. She spent more than 15 years in the CRM domain, launching omnichannel marketing, customer experience, digital analytics, mobile marketing, real-time personalization, sales, service and loyalty platforms. She worked with multiple multinationals in different Industries.
Pinar developed and executed the business strategy for Revenue, Sales, Marketing, Customer Success and Project Delivery and Consulting Services for the IBM Watson Customer Engagement Brand in the Central and Eastern Europe, covering 28 countries. Pinar helped the clients consistently outperform customer acquisition, incremental revenue and NPS targets.
Prior to IBM, she worked for Oracle and Microsoft. She holds an Executive Program degree on eMarketing, University of California Berkeley and BA degree in Marketing, Bosporus University.