Retail Moving Forward | Company Owner - Caffènation
Rob
Berghmans
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Title of the presentation:
Coffee punk in retail
About the presentation:
While punk rock music looks dead, the punk philosophy is more temporary than it ever was.
How Caffenation is today revolutionising the coffee retail industry by implementing a punk-like entrepreneurship. Is coffee punk in retail here to stay?
Biography
Rob Berghmans, born in 1967 as a son of a carpenter. After working many years for ICI Paints and learning a lot of trick and treats on Sales and Marketing, i launched my first company in coffee (and juices) in 1996, and Caffenation in 2003. Today i'm trying, with my 24-persons Barista and Coffee Roasters team, to (re)write coffee history in Europe.