About this speaker
The brain science behind effective marketing
Only a small proportion of advertising drives sales effectively. Why is it so difficult to get noticed? And when do your marketing efforts actually translate into value and motivation in the minds of people? Dr. Roeland Dietvorst is a neuroscientist and founder of Alpha.One. In a joined effort for some the worlds biggest consumer brands, he uses modern brain scanning techniques to uncover the neural building blocks of brand value and desire. During is talk he will share what he has learned after scanning the brains of thousands of individuals while they are processing TV commercials or packaging designs. You will learn how to become a better marketer by using insights and techniques adopted from neuroscience.
If you’re a marketing strategist, stop relying on common sense.
Dr. Roeland Dietvorst has a background in biological and cognitive psychology and obtained a PhD in neuroscience. He is founder at Alpha.One, a neuromarketing research and strategy firm, and faculty member at Singularity University. Roeland uses insights and techniques adopted from neuroscience to better understand how we reconstruct reality inside our minds and how this process influences our day-to-day decision-making. Roeland is an experienced and energetic keynote speaker. During his talk you will learn how neuroscience and technology provide a new perspective on who we are and where we are heading. You will understand how you can use insights from brain science to improve the quality and precision of your decisions. You will better understand what it takes to change behavior.