Organic Business Leadership Academy - case Purpose & Shared Value

Van Merlen





Meaninfgul Stage Purpose & Value

About this speaker

Herman Toch will introduce this guest speaker tackling Purpose & Shared Value from the Meaningful Marketing Framework.

The Meaningful Marketing Framework has been developed by BAM as a holistic manifesto and a prototype for companies to evaluate themselves. These tools should allow organisations to look at their current positioning and, with the marketer as a guide, to map out a route based on the values and trends of tomorrow. Click here for more info.

  • Purpose: the "higher" purpose of the organisation and its role in society at large
  • Shared value: creating value for the customer, the brand and society at large



Ronald van Marlen is Founder @ Organic Business Leadership Academy.

Ronald van Marlen (1965), 30 years active in the international market of processed organic fruit. Founder of the Organic Business Leadership Academy, Owner of Timeli (consultancy) and Nana Bio BV (trading company) and co-owner of Toppas Organic Production in Serbia (smallholder red fruit construction). Board member of the DEMETER Foundation and Ombudsman at the EKO Foundation. Requested speaker and trainer. Lecturer at the University and University of Applied Sciences in the field of Food and Society. Climate activist. Has been calling for attention to consolidation within our food system for years. Does not believe in purpose. Theatre College "People, Planet, Prozac" in collaboration with Impact Academy is provided twice a year. Father of 4 daughters.

Discover our new format on 5 & 6 December!