Aude Mayence will introduce this guest speaker tackling how meaningful marketing can be applied in the Retail Sector.
After obtaining my bachelor's degree in law, I started my career in 'hospitality': this sector encouraged me to set up companies myself. Eventually, I sold these companies and in 2011 I decided to study the business world more closely. First in the role of sales manager Benelux at Barbecook and since 2015 at bol.com, where I currently hold the position of sales manager Belgium. In this position I am responsible for optimizing the bol.com proposition for our Belgian customers and partners, a great task to be involved in on a daily basis! For several months now, we have also been supporting partners from our new office in Antwerp.