SVP, Outbound Product, Marketing Cloud at Salesforce

Sophie
Crosby

When?

Topic?

Marketing Transformation - Leading through change

About Sophie

Salesforce
SVP, Outbound Product, Marketing Cloud

Sophie connects clients around the world with our Marketing Cloud Product vision, and delivers thought leadership around marketing and digital transformation.


Most recently, Sophie was SVP for Insight & Marketing at Ticketmaster where she oversaw all central marketing assets, strategy and marketing technology provision for EMEA. She led a team that created a world-class customer data warehouse of over 100M single customer views across 16 markets and multiple platforms.
Prior to that, leading marketing for Live Nation/Clearchannel in the UK, Sophie built digital marketing capability, and ran an in-house platform that powered more than 40 festival and live event websites.


“The cornerstone of my career has been embracing emerging technologies which enable new ways of connecting with customers”.