Marketing Leader(Ship) of the Year - Finalist



About this speaker

Title of the presentation:

Empowering leadership for commercial success.

About the presentation:

Telco is a competitive market driven mostly by innovation and product superiority. Next to the big residential part, B2B is an important growth market. Telenet built a strong brand in the residential market, but as a challenger in the business market, how can you differentiate yourself? Choosing the path of customer intimacy requires a clear vision, turning a product centric organization into a customer centric one and a strong brand to bring this positioning to life. Building the Telenet Business brand started from within, from engaging with all employees and bringing customer intimacy to life. While building our new brand and commercial success, a shockwave hit us. How to deal with the impact of a crisis and how a brand can be more meaningful than ever.


Sophie started her journey at Telenet Business in 2019 as Vice President Marketing for the B2B division of the Telenet Group.

Thanks to the combination of her relentless energy and enthusiasm she is able to make her ideas sticky and engage her stakeholders in her quest for a human touch in business environments.  

Before joining Telenet, Sophie guided and helped entrepreneurs and their teams in their transformation towards customer centricity by building strong brands, value propositions and stories. Sophie started her professional journey at Arthur Andersen, Deloitte and The House of Marketing where she awakened her drive and passion for strategy and marketing. Sophie is also active at the Stockholm School of Economics where she coaches managers from global companies who participate in Executive Education Programs.  


More about Sophie Pollet

Lees hier het portret van Sophie Pollet

Lisez ici le portrait de Sophie Pollet


Watch the session on the Content Platform