Media Ingredients | Chief Digital Officer - Roularta Media Group

Stefan
Seghers

When?

About this speaker

Title of the presentation

Spotify Family for Magazines

About the presentation

Roularta believes in a portfolio strategy and creates a unique reader environment by combining dozens of magazine brands in a blend of print and online experiences. In this new platform each reader experience is tailored to the individual and their family and friends. Roularta’s CDO, Stefan Seghers, shares valuable insights and learnings gathered throughout an intense 2-year journey leading up to the imminent launch. His story focuses on the importance of data, customer centricity, user experience and how to combine digital and traditional media in future business models.