Media Ingredients | Chief Digital Officer - Roularta Media Group
Stefan
Seghers
When?
About this speaker
Title of the presentation
Spotify Family for Magazines
About the presentation
Roularta believes in a portfolio strategy and creates a unique reader environment by combining dozens of magazine brands in a blend of print and online experiences. In this new platform each reader experience is tailored to the individual and their family and friends. Roularta’s CDO, Stefan Seghers, shares valuable insights and learnings gathered throughout an intense 2-year journey leading up to the imminent launch. His story focuses on the importance of data, customer centricity, user experience and how to combine digital and traditional media in future business models.