CEO @ IPG Mediabrands BeLux




Room 3


Thematic Stage Not for Profit

About this speaker

Nicolas Lambert will introduce this guest speaker tackling how meaningful marketing can be applied in the Not-for-Profit Sector.

When marketing want to save the planet


Wanna change the world? Great!

Wanna change Belgium’s view on the Climate crisis? Great ! So do we ! 

Sylvie will share the learnings of the group who initiated the “Sign For My Future” campaign earlier this year. Where it all started? How did we realize each phase of this important project? How did we engage partners of all types? What did we learn on the way? How do we judge the impact of this initiative today and moving forward?

In few words, don’t miss the learning opportunity of analysing the do’s and don’ts linked to initiating such an important campaign.


Sylvie Irzi is the CEO of IPG Mediabrands in Belgium and Luxembourg where she leads the media & digital agency group composed of Initiative and UM, two full services agencies & Reprise, the digital & performance agency of the group.

Sylvie has close to 30 years of experience in different sectors (Telecom, web based services, communication, advertising and media). Sylvie spent 10 years at Microsoft and has since then a huge passion for Technology and how it can change the world and bring Hunamity back to the right place in the hearts and minds of us all.

Sylvie spent a big part of her career abroad in Europe, the USA and China. These international adventures provide her with the dose of oxygen and energy she need to feed, on her turn, her entire private and professional environment. 

Discover our new format on 5 & 6 December!