Tim started out at Belgian email marketing pioneer EmailGarage in 2008. He helped a variety of customers with their email, automation & CRM strategy on a strategic and operational level. In 2014 he was one of the core members of the team who launched marketing automation agency RAAK. RAAK was the first agency to focus only on email, inbound & marketing automation. Currently, as managing director Tim is actively engaged in account direction & client strategy . He is a renowned speaker at marketing events and frequently lectures at colleges for higher education and universities.
What 241 client meetings taught us about marketing automation
The main thing that we have learned, is that there is a huge gap between marketing trends and actual needs in marketing teams. Nowadays, marketeers are overwhelmed on a daily basis with the next big thing in marketing. But unfortunately it does not always offer a solution to a real problem.
In this presentation we assembled the main marketing and business challenges that companies face when starting or expanding their marketing automation strategies, and we will show you hands-on examples and solutions on how we tackled these challenges.