About this speaker
Title of the presentation
Welcome to the Age of Relevance
About the presentation
How to become a Consumer-led Business
Today’s consumer and business reality are putting brands increasingly under pressure. Relevance is key!
Join the ‘Copernican Brand Revolution’ where consumers are the centre of marketing, not the brand itself.
Learn why and how you can benefit from consumer centricity and being consumer-led.
With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.
He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.