Leisure | Head of Corporate Marketing - Brussels Airport Company

Véronique
Vergeynst

When?

About this speaker

Title of the presentation

Building a consumer brand when you have nothing to sell

About the presentation

“From a corporate brand to a consumer brand with many touchpoints, while keeping consistency and putting the human at the centre of the marketing initiatives. When coprorate marketing means cross-collaboration to create impact within a complex aiport eco-system without having nothing to sell. This is in a nutshell the story Véronique will tell us as proud Marketeer of the year 2019 (FR)”

Biography

Véronique graduated in 1993 as a licensee in Commercial Sciences at ICHEC. She started her career on the field as sales promotor before moving to agency side at VVL/BBDO as a junior account manager on local and international brands. In 1998, she decided to switch side and discover the life of an advertiser where she held different marketing positions and worked for brands like Ericsson mobile phones, Warner Bros & Eurostar. In 2007, she stepped into the consulting business at The House of Marketing, where she held various positions, from Senior Consultant to Business development and member of the managing team. Her curiosity and entrepreneurship pushed her to continue her career as a freelance marketing consultant combining marketing projects at Belga Films, Alpro or Colruyt Group while starting and developing her own brand in the pop-up stores business, Miss Lemon.

She was approached by Brussels Airport Company in 2017 to start the Corporate Marketing department, an offer she could not refuse : combining her love for travel with her marketing skills was actually the job of her dreams ! J

In 2019, she was honored to be elected as Marketer of The Year (French-speaking).