Director of Strategy and Sustainability at Bubka




How to communicate about sustainability? Most people don't believe brands when they talk about sustainability. Now what?

About Wim

Director of Strategy and Sustainability

Wim is the Director of Strategy and Sustainability at Bubka. He has a strong background both in the digital and traditional advertising industry. The creative agencies he worked at, the startups he was involved in and the international digital agencies he headed give him solid experience in Digital Transformation and Brand Innovation.

He is a Lecturer at the Solvay Business School and an international keynote speaker.

He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University. Recently he studied Corporate Sustainability at the London Business School.

Marketing for the Mad (Wo)Men of Tomorrow is his first book. His second book, De Duurzame Belg, was published in September 2020. The world premiere of his documentary 'The Decade of Action' took place in December 2020.