BAM Marketing Congress 2018
Theme: The Meaningfulness of Marketing
The Belgian Association of Marketing wants to put meaningful marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumer' and collective well-being. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.
The meaningful sub-themes
Programme of the 2018 BAM Marketing Congress which was held on December 6th - December 7th
Discover the BAM Gazette
This postcommunication newspaper, sent to all congress participants and BAM members, was personalised with regards to language, gender, membership, company, sector and advertisements. BAM won a BOCA Award for this in May 2019.