BAM Marketing Congress 2018

 

Theme: The Meaningfulness of Marketing

The Belgian Association of Marketing wants to put meaningful marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumer' and collective well-being. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.

BAM Marketing Congress 2018

THE MEANINGFUL SUB-THEMES

Technology speed

Technology and Speed Fighting Each Other 

Relationships

The Miracle of Redesigning Relationships 

                                   

Happiness

Creating Happiness in the Middle of the Congress 

Death and rise

Death and Rise of Media Tycoons

DISCOVER THE BAM GAZETTE

This postcommunication newspaper, sent to all congress participants and BAM members, was personalised with regards to language, gender, membership, company, sector and advertisements. BAM won a BOCA Award for this in May 2019.

 

BAM Gazette 2018 NL

NL version

BAM Gazette 2018

FR version

PROGRAMME

BAM Marketing congress 2018 programme

Programme of the 2017 BAM Marketing Congress which was held on December 6th - December 7th

WATCH THE AFTERMOVIE

BAM 2018 VIRTUAL VISIT

BAM Virtual visit 2018