BAM Marketing Congress 2018

Theme: The Meaningfulness of Marketing

The Belgian Association of Marketing wants to put meaningful marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumer' and collective well-being. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.


After movie 2018

Virtual visit Marketing village 2018

Virtual visit Marketing Village 2018 DiscoVR

The meaningful sub-themes

Technology and speed
Media Tycoons



Programme of the 2018 BAM Marketing Congress which was held on December 6th - December 7th


Programme Congress 2018

Discover the BAM Gazette

This postcommunication newspaper, sent to all congress participants and BAM members, was personalised with regards to language, gender, membership, company, sector and advertisements. BAM won a BOCA Award for this in May 2019.


The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.