PROMISE. These two days will open your minds.
The BAM Marketing Congress is the flagship event of the Belgian Association of Marketing. A unique event in Belgium, bringing the community together and providing inspiration from international and local keynotes around meaningful marketing, the mission of the association.
We reinvented ourselves. It's very likely that you will too.
The new BAM Marketing Congress is all about meet, share and learn. There are multiple stages to fuel inspiration: meaningful stages about meaningful marketing, sector stages with insights for B2B, retail/FMCG, not for profit and services.
500% more speakers. 600% more stages.
And 150% less male speakers. Two days where visions are alternated with concrete inspirations and take-aways in combination with Keynote tracks, Thematic Sessions and Meaningful Stages.
Networking Village
In this Networking Village, you can chat with your colleague marketers and discover the best solutions available on the market. A congress experience that maximizes connections, interactivity and networks.
Marketer of the Year Awards
The Marketer of the Year Award Ceremony is included in the congress programme on Thursday. The nominees will present themselves on stage and with live voting you will be able to choose your favourite marketer. Afterwards we celebrate all together.
Welcome to the Era of Humanity.
What is your next step?
Marketing used to be about creating brands and generating sales. Today marketing is about managing brands that create value for customers. Customer centricity has been on the marketing agenda for years. Today an increasing number of brands are taking up their role in society. Sustainability, equality are no longer stand alone strategies but are a powerful component of the brand’s DNA.
Today, marketers need to carefully think about what we do and how we do it.
Reflect on internal and external values. Break down the walls of the marketing department and inviting others in. People, teams, companies, brands, customers. We need to focus on creating brands that people connect to. Brands that support and inspire instead of push and sell. It is a story of balance, collaboration and openness. It is about our people and our future.
Welcome to the Era of Humanity.
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