BAM Marketing Congress 2019
Theme: The Era of Humanity
Marketing used to be about creating brands and generating sales. Today marketing is about managing brands that create value for customers. Customer centricity has been on the marketing agenda for years. Today an increasing number of brands are taking up their role in society. Sustainability, equality are no longer stand alone strategies but are a powerful component of the brand’s DNA.
Today, marketers need to carefully think about what we do and how we do it.
Reflect on internal and external values. Break down the walls of the marketing department and inviting others in. People, teams, companies, brands, customers. We need to focus on creating brands that people connect to. Brands that support and inspire instead of push and sell. It is a story of balance, collaboration and openness. It is about our people and our future.
Welcome to the Era of Humanity.
4 stages with inspirational keynotes
There are multiple stages to fuel inspiration: meaningful stages about meaningful marketing, sector stages with insights for B2B, retail/FMCG, not for profit and services.
3 Meaningful Masters with guests
4 Meaningful Masters with guests
Alex Thoré - Services
Aude Mayence - Retail
Nicolas Lambert - Not For Profit
Stijn Vander Plaetse - B2B
10 Keynote Speakers
14 Content Speakers
Programme of the 2019 BAM Marketing Congress which was held on December 5th - December 6th