AI-Powered Email Marketing: Your Guide to Effective Prompts
Have you ever found yourself in a creative slump or in need of fresh inspiration for your email marketing? Then you've probably experimented with AI before. And you know that the quality of your output depends on the quality of the content you input.
At the BAM Marketing Congress, we are proud to have Flexmail as a partner. Flexmail’s expertise can help guide you to success in your email marketing efforts. In this article, we refer you to Flexmail’s resources, where you can find 50 example prompts for email marketers to use in your campaigns, along with tips on structuring your prompts with relevant information.
From crafting subject lines to creating irresistible content, Flexmail’s tools have you covered. So grab your favorite drink, sit back, and get ready to revolutionize your email marketing with the power of AI.
Crafting Your Prompt
The key to getting useful output is integrating relevant information into your question. Each "prompt" should therefore contain specific details and instructions tailored to your desired scenario or goal. Imagine outsourcing this project to a freelancer. What kind of briefing would you give that person about your company and this project?
Below, we provide you with a list of topics to integrate into your question:
Clear Objective
State exactly what you want to achieve with your email content. Think about boosting sales, gathering feedback, informing, launching a product, promoting an event, etc.
The Target Audience
Describe the target audience you have in mind. Consider demographics, interests, characteristics, behavior, or stage in the decision-making process.
Key Message or Theme
Provide a brief summary of the main message of your campaign or what your content should precisely reflect.
Call to Action
Describe what your recipients should do after reading your email. Is it to purchase a product, sign up for an event, share feedback, etc.?
Relevant Details
Include other important information, such as the sector in which you operate, benefits, key features, event information, promotional discounts, or specific instructions that are important within your company.
Brand Guidelines
Add information about the desired tone and any style guidelines. This ensures that the message is consistent with other communications.
Optional Inspiration or Examples
Do you already have certain topics or ideas ready? Include those as well to expand upon.
The better your briefing (and thus prompt), the better the output will be. Check out the website of Flexmail for more tips & tricks.