BAM Marketing Congress 2022 Podcasts
During the Congress in December 2022, we secretly took advantage to snare a number of keynotes for a session in our Podcast studio. The result was a first series of 13 unique podcasts with engaging marketing stories, useful tips & tricks, funny anecdotes and so much more. Get your headphones and discover here "Casual Talks", the one and only BAM Marketing Congress podcasts.
With the support of
Casual Talks "Embrace Uncertainty" episodes
JOE PULIZZI "We can’t think about advertising as interruption, everything we are making is a story” (English)
In this first Casual Talks episode, Joe explains how we can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: we can do this by doing less, lucky us! Joe encourages us to kill our darlings and focus on things we’re truly good at. With this episode, we start with a bang, enjoy!
NICK DECROCK "The wonderful world of Web3." (Dutch)
“Thanks to decentralized networks like Web3, the power is again shifting to where it belongs: with the user.” In this "Casual Talks” episode, Nick Decrock demystifies the hype around hot irons like Web3 and The Metaverse. He’s the co-founder of 49/META and has been a professional surfer since Web 1.0. So get ready to ride the wave and listen to this week’s episode!
LUCAS DE MAN & JOKE DE NUL - "About new value systems and online hate" (Dutch)
“Even the most extreme right and anti-nature have to become sustainable to keep earning money”. In this "Casual Talks” episode, Lucas De Man calls out meritocracy, stating that it’s perhaps even a bigger problem than sustainability. In other words, we’re in dire need of a new value system. Joke Denul talks about hier niet, a charter against online hate. Listen to this episode to hear how both guests put a finger on today’s wounds.
SARA RIIS-CARSTENSEN - "Building a meaningful brand. Brick by brick" (English)
“As marketers, we have a tendency to think in a linear way. But that only works when markets are stable. In a world of uncertainty, a flexible mindset is vital.” In this “Casual Talks” episode, Sara Riis-Carstensen talks about how brands can find purpose in times of crisis. And in today’s climate there’s no shortage of crises. But fear no more, Sara is here to change your mindset. So keep your ears open and listen to this week’s episode!
BRICE LE BLEVENNEC "How you can save the world." (English)
“We will never solve all problems. Since the invention of the wheel, every solution creates a new problem.” In this "Casual Talks” episode, Brice Leblevennec (co-founder of Emakina) talks about his new book “Visions of a Better World”. There, he dissects 30 great challenges we face, from AI art to food production. In this episode, we’re sending you back … to the future!
G. MIEKE DE KETELAERE - "AI, the good, the bad and the ugly" (Dutch)
"Today, we don't exactly see where AI is and that's problematic. I think there should be a 'powered by AI' label. Keeping it completely hidden is dangerous”. In this "Casual Talks” episode, Mieke De Ketelaere talks about the good, the bad and the ugly side of AI. She embraces the inspiring technology while looking through today’s marketing hype. And no, this text/podcast wasn’t powered by ChatGTP. Listen to this week’s episode now!
CLO WILLAERTS & JO DALM - "Dear marketer, please experiment!" (Dutch)
“The Metaverse isn’t about virtual environments. It’s about the relationship between your avatar and others”. In this “Casual Talks” episode, Clo Willaerts and Jo Dalm talk about nothing less than the future of advertising. According to Clo, at least 10% of your budget should go to creative experiments. You probably won’t get new leads, but you’ll have learned so much more. In other words, step out of your comfort zone consistently. Brace yourself for this week’s episode.
CLAUS RAASTED "How to make uncertainty work for you?" (English)
“One of the most powerful skills to have is being used to being uncomfortable.” In this "Casual Talks” episode, Claus Raasted shares a refreshing take on marketing innovation. He’s a “mix of Thor, Lady Gaga and Mick Jagger” and has been shaking up the advertising industry for quite some time now. So strap in and listen to this week’s episode!
ERIK POLAKIEWIEZ "Become more consumer-centric? Learn to act more like a penguin instead of a goose." (Dutch)
“Contrary to most, I think customer centricity starts within the organization. After all, they’re the driving force behind it. It’s not the models or slide decks doing the heavy lifting”. In this BAM Marketing Congress” episode, Erik Polakiewiez shares how you can be truly customer-centric. So if you wanna stop being an “excuse goose” and start being a “first penguin”, listen to this week’s episode (Erik likes animals).
MYRIAM BLANPAIN "Retail 2023: how to make it a winning year? " (French)
‘It’s vital to keep your client at the center of your business’. In this "Casual Talks” episode, Myriam Blanpain shares her vision on the future of retail. There’s plenty of opportunities, but we need to go that extra mile to implement innovation in the right way. Her advice for small businesses in retail, is to embrace the hybrid model and to not look at the internet as a threat, but as a facilitator. She even gives us her thoughts about Amazon coming to the Belgian market. Listen to the podcast to discover the juice!
SILVIA GARCIA & ISABEL VERSTRAETE "Marketeers! For success sake, care for your happiness." (English)
“In marketing, 10 years ago, we tried to appear as caring. Now, with younger generations, you better really care about things. If you don’t mean it, don’t make it into a marketing layer.” In this "Casual Talks” episode, Silvia Garcia and Isabel Verstraete state that naturally people are wired to spot the negative, which is the opposite of what our focus should be in today’s complex society. Happiness makes people collaborate better and gives competitive advantage. The key to happiness? Brands, companies and people need to genuinely start caring. So start listening to yourself and others around you and enjoy this episode with a smile!
JULIE VERHEGGHE, ALEX THORÉ & EMMANUEL HAMELINCK "Congress retrospective" (Dutch)
‘ If you bring together all the different keynotes, you will have the perfect marketing strategy’. In this "Casual Talks” episode, we look back at the Congress with Alex Thoré, as he shares his tips for marketers to get the most out of their attendance/participation: "The main stage is great to discover what story your brand should tell, but to learn how to bring this story to the consumers, you’ll have to go and visit the other stages". Emmanuel Hamelinck and Julie Verhegghe talk about Aluvision, the company who built our podcast booth and the importance of sustainability in their sector. Enjoy listening!
AVERAGE ROB "Dair to fail!." (Dutch)
“Dare to fail. Fall flat on your face. Over and over again. You have to take risks to truly bring something new ”. In this “Casual Talks” episode we talked with Average Rob, the internet's golden boy. From one of Belgium’s most popular YouTubers to owner of his own beer brand, everything he touches turns into gold. Or not? With Steven Verbruggen, he talks about his (many) failures and how you can turn them into success. So, stop scrolling and start listening!