Programme

2 December

09 : 30

10 : 00

10 : 30

11 : 00

11 : 30

12 : 00

12 : 30

13 : 00

13 : 30

14 : 00

14 : 30

15 : 00

15 : 30

16 : 00

16 : 30

17 : 00

17 : 30

18 : 00

18 : 30

19 : 00

Stage B

BREAK
-
Elastic Brands – Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
-
The Belgian MarTech scene
-
LUNCH
-
Trends and Insights - Signals of change for the future
-
Ready for tomorrow: acting with purpose
-
How to communicate about sustainability? Most people don't believe brands when they talk about sustainability. Now what?
-
BREAK
-
Atypical life-paths for innovative marketing
-
The intersection of fashion, technology and science
-
40th Anniversary Celebration & Dinner
-

Stage A

N/A
-
BREAK
-
9 tips for cookieless advertising in a changing world
-
Leverages for a credible and inclusive communication (speech in NL)
-
LUNCH
-
4 reasons your data-driven company needs to become more human
-
Send emails people care about
-
BREAK
-

Stage M

N/A
-
BREAK
-
Coffee or tea? Cats or dogs? Sun or snow? Think hybrid and combine the best of both worlds. Choose hybrid media for your brand.
-
Fifty trendy and engaging video marketing ideas which are easy-to-make
-
LUNCH
-
Break through the noise: How to use data-driven storytelling to drive revenue
-
The Future of Diversity and Inclusion
-
BREAK
-
3 December

09 : 30

10 : 00

10 : 30

11 : 00

11 : 30

12 : 00

12 : 30

13 : 00

13 : 30

14 : 00

14 : 30

15 : 00

15 : 30

16 : 00

16 : 30

17 : 00

17 : 30

18 : 00

18 : 30

19 : 00

Stage B

Welcome Day 2
-
How marketing can be made more inclusive. Having an array of perspectives. Creativity without opportunity leads to criminality.
-
BREAK
-
Collaborative trends for innovation
-
Bring "real" personalization at scale
-
Sustainable inclusion is not a trends, not an obligation but a real vision
-
LUNCH
-
Our politics dictate the ads we create and distance us from our audience
-
Marketing in transformation, leading through change
-
Purpose is failing - The hero trap
-
BREAK
-
Stop crying - the power of diversity
-
Art as connector in our Public Spaces
-

Stage A

N/A
-
BREAK
-
3D Brand Experiences - An alternative during pandemics or a real revolution?
-
Every business is a health business
-
The media landscape : media are communities
-
LUNCH
-
From a grey tsunami to a silver reservoir (speech in NL)
-
BREAK
-
Snackable videos: the way to viral conversations on social media
-

Stage M

N/A
-
BREAK
-
Customer expectations of brand benefits: 10 years of Meaningful Brands research paints a nuanced picture
-
Marketing and Sustainability: embrace the paradox!
-
Zoonotic, the way to Go Viral
-
LUNCH
-
“4 things any marketeer should know when changing product package”
-
GfK Brand Architect: The art and science of building irresistible brands
-
BREAK
-
The expansion of HLN's proposition into new service domains. How HLN caters to their readers as a true guide in their day-to-day lives?
-
2 December

09 : 30

10 : 00

10 : 30

11 : 00

11 : 30

12 : 00

12 : 30

13 : 00

13 : 30

14 : 00

14 : 30

15 : 00

15 : 30

16 : 00

16 : 30

17 : 00

17 : 30

18 : 00

18 : 30

19 : 00

Stage B

BREAK
-
Elastic Brands – Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
-
The Belgian MarTech scene
-
LUNCH
-
Trends and Insights - Signals of change for the future
-
Ready for tomorrow: acting with purpose
-
How to communicate about sustainability? Most people don't believe brands when they talk about sustainability. Now what?
-
BREAK
-
Atypical life-paths for innovative marketing
-
The intersection of fashion, technology and science
-
40th Anniversary Celebration & Dinner
-

Stage A

N/A
-
BREAK
-
9 tips for cookieless advertising in a changing world
-
Leverages for a credible and inclusive communication (speech in NL)
-
LUNCH
-
4 reasons your data-driven company needs to become more human
-
Send emails people care about
-
BREAK
-

Stage M

N/A
-
BREAK
-
Coffee or tea? Cats or dogs? Sun or snow? Think hybrid and combine the best of both worlds. Choose hybrid media for your brand.
-
Fifty trendy and engaging video marketing ideas which are easy-to-make
-
LUNCH
-
Break through the noise: How to use data-driven storytelling to drive revenue
-
The Future of Diversity and Inclusion
-
BREAK
-
3 December

09 : 30

10 : 00

10 : 30

11 : 00

11 : 30

12 : 00

12 : 30

13 : 00

13 : 30

14 : 00

14 : 30

15 : 00

15 : 30

16 : 00

16 : 30

17 : 00

17 : 30

18 : 00

18 : 30

19 : 00

Stage B

Welcome Day 2
-
How marketing can be made more inclusive. Having an array of perspectives. Creativity without opportunity leads to criminality.
-
BREAK
-
Collaborative trends for innovation
-
Bring "real" personalization at scale
-
Sustainable inclusion is not a trends, not an obligation but a real vision
-
LUNCH
-
Our politics dictate the ads we create and distance us from our audience
-
Marketing in transformation, leading through change
-
Purpose is failing - The hero trap
-
BREAK
-
Stop crying - the power of diversity
-
Art as connector in our Public Spaces
-

Stage A

N/A
-
BREAK
-
3D Brand Experiences - An alternative during pandemics or a real revolution?
-
Every business is a health business
-
The media landscape : media are communities
-
LUNCH
-
From a grey tsunami to a silver reservoir (speech in NL)
-
BREAK
-
Snackable videos: the way to viral conversations on social media
-

Stage M

N/A
-
BREAK
-
Customer expectations of brand benefits: 10 years of Meaningful Brands research paints a nuanced picture
-
Marketing and Sustainability: embrace the paradox!
-
Zoonotic, the way to Go Viral
-
LUNCH
-
“4 things any marketeer should know when changing product package”
-
GfK Brand Architect: The art and science of building irresistible brands
-
BREAK
-
The expansion of HLN's proposition into new service domains. How HLN caters to their readers as a true guide in their day-to-day lives?
-