Amanda Natividad

BIOGRAPHY

Amanda Natividad is founder of Zero Click Marketing, a podcast and consultancy, and Chief Evangelist at audience research startup SparkToro, and co-author of the forthcoming book Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web. She writes The Menu, a marketing newsletter with 16,000+ subscribers, and created Content Marketing 201, a top-rated Maven course. She has spoken at Content Marketing World, AdWorld, MozCon, and SaaStock, and guest-lectured at Columbia Business School, Cornell University, and the University of Washington. A former journalist at Gigaom and test kitchen cook at the Los Angeles Times, she later led marketing at acquired startups and built Fitbit’s B2B content program.