Ana Melara

"The Future of Beauty: L'Oréal's Beauty Tech Revolution powered by AI"

Summary

Experience the personalized future of beauty, powered by cutting-edge technology. L'Oréal Benelux's Head of Innovation reveals how Beauty Tech and Generative AI are driving a shift from "Beauty for All" to "Beauty for Each," creating an era of ultra-personalization. Discover groundbreaking L'Oréal technologies like Lancôme Hapta, empowering users with limited mobility, and L'Oréal Paris Beauty Genius, the AI-powered beauty assistant. These innovations showcase L'Oréal's commitment to inclusivity and individualization. Learn how tools like L'OréalGPT are enhancing the skills of L'Oréal employees, fostering innovation. Explore the transformative potential of Generative AI for creative content development and hyper-personalized beauty experiences. 

Join us for a look at the future where technology enables L'Oréal to meet the unique beauty needs of every consumer in Benelux and beyond.

Biography

A dynamic digital & tech expert with over 15 years of experience driving digital transformation at L’Oréal, Ana possesses a unique ability to bridge the gap between consumer insights and cutting-edge technology. As Head of Innovation for L’Oréal Benelux, she spearheads the strategic integration of groundbreaking technologies and the Beauty Tech Program, including spearheading several key Generative AI pilot programs, to elevate and personalize beauty experiences. Her previous roles, leading global digital communications for the L’Oréal Group and spearheading digital upskilling across the Americas, have provided her with invaluable insights into the dynamic landscape of digital & tech.