Ann Handley

"Authentic at Scale: A New Model for the Modern Marketer"

Summary

It’s hard to a marketer in 2024, isn’t it? 

Create pipeline. Generate awareness. Build brand. Nurture community. Get those open rates and CTRs up. Engage on social. (The CEO just asked about our Threads strategy, too.) And we haven’t even gotten to how AI is upending… well, EVERYTHING.

I mean, this is is exhausting, to quote Taylor Swift. 

So the question here at BAM Marketing Congress is: What are we to do? How do we drive business, but also do work we love? That we're proud of? How do we feed the business while also feeding our creative souls? 

Here's a solution: Maybe it’s time to toss out our trusted marketing playbooks and rethink how we capture not just leads… but instead truly capture the hearts and minds of our prospects (and those who don’t know they need us yet). It’s time to adopt Authentic at Scale.

Join Wall Street Journal best-selling author Ann Handley as she kicks off our time together at BAM this year. In this high-energy talk, Ann will leave you with the mindset, perspective, and specifics you need set the stage for the rest of the sessions to follow… and we’re going to have fun doing it! 

Who’s in?

Biography

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.