Annette Doms

The Dynamic Dance of Creativity in Web3 

Annette Doms is an eminent figure in the world of NFTs, the Metaverse, and Web3. With her extensive expertise and deep passion for digital art, Annette is set to enlighten us with her invaluable insights into the intersection of technology and creativity. 

Don't miss the opportunity to learn from Annette and discover the limitless potential of NFTs and Web3 in shaping the future of marketing and beyond. 

xcircle, NFTory
CEO & Innovation Lead
8 December
Stage "B"


In the realm of Web3, the dynamic dance of Creativity offers a fertile ground for innovative marketing endeavors. The Metaverse and NFTs (non-fungible-tokens)  empower brands to forge deeper connections with their audience, create unique value propositions, and redefine the way marketing campaigns are conceived and executed. Embracing decentralized Web3 technologies is not only a strategic move, but also a testament to a brand's forward-thinking and customer-centric approach. 


Annette Doms, PhD art historian and curator in technology-based art, is an active participant in the emerging field of Web3. As a founding partner of xcircle since 2020, she revolutionizes the art market with a curated blockchain-based art marketplace and dynamic presentations of digital art in AR, VR, XR, and IRL. Annette is also a founding partner of the Web3 agency NFTory. She promotes spatial learning on the XRXplorer school advisory board and extends her educational pursuits as a lecturer, author, and keynote speaker. In 2014, she co-founded and managed UNPAINTED, Germany's inaugural digital art fair. Annette drives the fusion of art and technology, advancing the understanding and dissemination of digital art.

Annette Doms FritzB
Annette Doms Miguel Chevalier