Bjorn Van der Cruyssen

"Navigating Multi-Brand Marketing Strategies"

- Together with Eline Cottyn

Summary

How Colruyt Group and SQLI Align Diverse Brands with a Common Objective

Join us for an insightful session hosted by Colruyt Group and its digital partner, SQLI. Together, they will discuss how they collaboratively manage digital marketing across Colruyt's diverse range of brands, each with its own identity and target audience, while aligning with the group’s overarching objectives. Learn how SQLI and Colruyt Group leverage tailored social media strategies for each brand to drive engagement and communication, all while ensuring a unified vision at the group level. This talk will offer valuable insights into balancing individuality and cohesion in multi-brand marketing, with real-world examples from a successful partnership.

Biography

Bjorn oversees Colruyt Group's diverse media strategies across various brands. With a strong background in media and advertising, Bjorn has played a crucial role in leading innovative campaigns for Colruyt Group, particularly in leveraging media to strengthen brand communication and customer engagement. His expertise has earned him significant recognition in the Belgian media landscape, including being nominated for Media Advertiser of the Year at the AMMA awards in 2023. Under his leadership, Colruyt Group has excelled in its use of digital and traditional media, contributing to the growth of its multiple brands.

Bjorn has been an influential figure in aligning Colruyt Group’s media approach with the dynamic shifts in consumer behavior, ensuring that each brand in the group remains relevant while contributing to the overarching company goals?(CommPass - Home)?(Media Marketing).