How do you communicate your efforts around sustainable business today and tomorrow? Do you do so loudly, quietly or not at all? Is staying under the radar a smart way to keep critical voices quiet? Or is keeping quiet a golden opportunity to get your brand story out? How to approach marketing and communication on sustainability is often still a big question mark among professionals. In Do tell, four experienced marketing and communication experts answer these questions. With their roadmap, they help companies and organisations create an authentic, credible and supported sustainability story and successfully communicate about their sustainability efforts.
Chris Van Gils
Preaching and practicing content is the double life of Chris Van Gils who, as Content Architect and owner of ContentMoon, draws up and realises content plans and, as lecturer-program director at AP Hogeschool Antwerp, teaches about content marketing and sustainable stories.
Bringing brands and consumers closer together again. With that mission, Bart Lombaerts gets up every morning. As Head of Content at SPYKE, he helps brands add value to their consumers. He also inspires the marketing world with books and training courses.
Ann Maes has built an international career building and protecting the reputation of people, brands and organisations. As managing partner of FLRISH, she works for world-renowned and tiny players who make profits by making the world a better place.