Dan Bowes

Harnessing the power of an Intelligent Content Supply Chain: Transforming digital experiences for the enterprise

  • Discover how the content supply chain and generative AI is shaping the future of marketing 
  • Understand how to solve the challenges of connecting disparate teams, accelerating content velocity, and eliminating duplicative technology.
  • Explore real-world client use cases and applications of this technology with tools like Adobe Workfront and Adobe Firefly.

Learn best practices so that you can provide your teams with the data, insights, and capacity to effect real, measurable change.

Company
IBM iX
Function
Workfront EMEA Leader
Language
English
7 December
Content Marketing
Digital Strategy
Hour
-
Stage
Stage "A"

Speaking

Successful digital businesses depend on great customer experiences driven by captivating content, delivered at speed and enterprise scale. This is the Content Supply Chain; Bringing together people, process, tools, insights and ways of working into a single platform and workflow, providing end-to-end visibility for all of your stakeholders.

Yet, as the demand for more and better content explodes, organizations are realizing that humans alone can’t scale fast enough. That’s why top global organizations are leveraging generative AI into their content supply chain, saving hundreds of human hours on content production, distribution and personalization and unlocking a world of limitless creative possibilities.

Biography

Dan works with leading brands to help them meet growing demands in the experience era. He has over a dozen years of experience in Marketing Transformation, particularly in Financial Services. Dan was the Adobe Workfront Strategic Lead at Santander UK helping them deliver great content and grow platform adoption from 100 to 3,000 users over three years. He is the proud owner of a prestigious Lion Award and a keynote speaker on the future of work, unlocking the power of content creation, and how to successfully transform a Marketing team.