Dhan Claes

"The Digital Fog"

Summary

Last year, we declared that performance marketing is dead—well, actually, we kind of said that performance marketing on its own was never really alive. It has always been on life support, and that life support is called "mental availability." Digital promised to revolutionize marketing with its precision and accountability—the digital dream. But that dream has been haunted by the attribution nightmare. It’s time to wake up. We now know that attention is the real currency, and growth doesn’t come from tight targeting but from capturing the attention of broad, light buyers who keep your brand alive in their minds. Can I get your attention In this follow-up?

Biography

Dhan leads Semetis, Digital media agency of the Year. Despite being surrounded by millennials who are known for job-hopping, she started her career in an entry-level position at Semetis and worked her way up through the ranks. With a passion for sports and a desire to seek out intellectual and physical challenges, she is always pushing herself to new heights. As an Ironman finisher, she knows firsthand the rewards that come from dedication and hard work.