"In a controversial revelation from an agency with a very performance-oriented background, the declaration is clear; “Performance Marketing is Dead”. Advertisers struggle with the plateau phenomenon, facing stagnation, dropping ROAS, and restless marketing teams questioning everything. Know that if you sense you’ve hit the plateau, you’re not alone. But how do you break free from it and start growing again?"
Dhan leads Semetis, Digital media agency of the Year. Despite being surrounded by millennials who are known for job-hopping, she started her career in an entry-level position at Semetis and worked her way up through the ranks. With a passion for sports and a desire to seek out intellectual and physical challenges, she is always pushing herself to new heights. As an Ironman finisher, she knows firsthand the rewards that come from dedication and hard work.