Diego Borgo

"Web3: You Were Lied To – The Real Opportunity for Brands Beyond the Buzzwords"

Summary

This talk will strip away the bullsh*t and get real about how Web3 can reshape the way brands build lasting connections with their audiences. We’ll explore how it opens up new opportunities for deeper engagement, fandom, and brand advocacy. Web3 isn’t just about technology; it’s about creating meaningful, two-way relationships with consumers.

If you’re looking to future-proof your brand and tap into new ways of building strong, engaged communities, this session is for you.

Biography

Diego Borgo is a Web3 Executive Advisor, guiding Web3 founders to success in the ever evolving internet. With over a decade of expertise in branding and digital marketing, and 8+ years of blockchain experience, Diego guides brands through the rapidly-evolving digital wild west that is Web3 by helping them to drive commercial value and customer engagement.

Diego has a wealth of experience working with global brands such as Adidas, Prada, G-Star, Salesforce, Unilever, L'Oréal, Mastercard, Volkswagen Group, Škoda, Porsche, Cupra, Shell. He also has advised and invested in more than 15 Web3 native companies. He has been featured in over 100 podcasts and nominated as one of "10 Metaverse experts to follow" by W&V, Germany's leading marketing and media portal.

Borgo's mission is to drive mainstream adoption of blockchain, Web3 and AI technologies, and he does this through advising, consulting, and educating the masses.