Francis Lippens

"How Are You? The Media Marketing Mood Indicator Results"

Summary

Discover the results of the first Media Marketing Mood Indicator produced in collaboration with Kantar and the support of AKQA Brussels. The MM Mood Indicator measured the mindset, points of attention and business priorities of the MarCom ecosystem through an exclusive survey conducted on the Media Marketing’s community.

The survey is about creativity, attractiveness of the sector, its inclusiveness and dynamism, key trends, and the sector's challenges, threats and opportunities.

Biography

Francis Lippens is the Chief Executive Officer of AKQA Brussels, formerly known as FamousGrey. He has extensive experience in the advertising industry, having served as Managing Director at Leo Burnett and Business Director at DDB. In 2019, he was appointed CEO of FamousGrey, leading the agency's transformation into AKQA Brussels in 2024. Under his leadership, the agency has been recognized for its innovative and creative campaigns, earning titles such as 'Agency of the Year' and 'Creative Agency of the Year' at the Creative Belgium Awards.