Hubert de Cartier

From Search to Conversations (GEO): How AI is reshaping the way consumers find your brand?

together with Corentin Donneaux

Summary

Nowadays, AI is everywhere by reshaping how we consume, decide, and interact with brands. Everyday consumers search on Google, chat with AI assistants, scroll social feeds, or compare on retail platforms. Their journeys are fragmented, unpredictable, and powered by conversations. For marketers, the challenge is no longer to master channels but to be present every moment that matters, connecting with consumers by anticipating needs and delivering relevance in a world where personalization is the rule. Let’s see together the impact for your brand applied to the Christmas period.

Biography

Corentin Donneaux, Head Of SEO & AI, and Hubert de Cartier, Co-Founder & CEO of Universem, bring complementary expertise in data, innovation, and digital strategy to become the “compass in a digital world” of organizations. Corentin leverages AI and technical know-how to drive SEO & GEO performance, while Hubert has guided brands for over 15 years in mastering digital complexity. Together, they will share how AI reshapes consumer journeys and how brands can win in this new reality.