Ivan Fernandes

“The Collapse of the Old, The Rise of What’s Next”

Summary

Marketing is entering a new era. Holding companies are breaking down, challenger networks are rising, and clients are demanding more relevance, agility, and impact. This talk explores what’s changing, what’s next, and how marketers must adapt or risk being left behind.

Biography

Ivan Fernandes is a marketing consultant and M&A advisor who writes critically about holding companies, the agency landscape, and strategic transformation. He helps agencies and investors unlock value by aligning operations with tomorrow’s demands.