Jay Trestain

Adding intelligence to the content supply chain – beyond the AI hype

Summary

Spiralling content costs combined with customer expectations for personalised experiences mean CMOs are looking for new ways to work. They want to optimise Marketing budgets, increase productivity and deliver better marketing outcomes as a result. We know CMOs and marketeers are excited about the prospect of GenAI but are nervous regarding scalability, trust and compliance requirements that are preventing them from taking the creative GenAI leap at scale, beyond the POC. Join IBM to learn HOW this is possible NOW.

Biography

Jay Trestain is a Partner at IBM iX and Global Lead for the Intelligent Content Supply Chain. As a technologist and strategist, Jay is passionate about blurring the lines between tech and human experience. With a focus on equality, Jay advocates for women and girls in STEM and drives awareness on mental health. Extensive experience in IT and services has made Jay a skilled leader in sales, partner management, and digital reinvention.