Judith de Rooij

"Social Search: How to Drive More Revenue from TikTok, Pinterest, and Meta as Google’s Challenge"

Summary

In recent years, the way we search online has been shifting. Before making a purchase, consumers are increasingly turning to social media for research. But how do you ensure your content is optimized for search behavior on social platforms? At MvH Media (part of OrangeValley), we’ve uncovered the key social search terms and successfully applied them to both organic and paid content across social channels—with impressive results! In this session, we’ll share case studies and show you how automation, AI, and real-time adaptation to changing search queries can simplify your process and drive better outcomes.

Biography

With her years of experience and deep knowledge of social media, she is dedicated to developing innovative social media strategies and solutions every day. Working alongside the social media team and fellow innovators, she focuses on enhancing campaigns and strategies for a diverse range of clients. She is passionate about continuously improving results and exploring new opportunities in the ever-evolving world of social media.