Kris Hoet

"Unique brand growth through innovation (if done right)"

Summary

Having been part of innovation projects all over the world the challenges businesses encounter are always the same - too much focus on technology and lacking organisational readiness to make innovation happen. It shouldn't be that way and that's what this talk is all about. True innovation as a way to create an almost unfair advantage in growing the brand isn't hard… if done right.

Biography

Kris Hoet is a renowned expert on creative innovation and transformation. With over 20 years of experience in marketing, technology, and business innovation, he is well-regarded for his ability to navigate the intersection of technology, creativity, and business strategy. Kris has held leadership roles at large corporates such as Kinepolis Group & Microsoft as well as well known creative agencies like Duval Guillaume & Happiness. Before founding his own creative innovation studio in which he helps a wide variety of clients in their own creative transformation, Kris was the Chief Innovation Officer at FCB Global, where he spearheaded numerous transformative projects, pushing the boundaries of digital disruption and fostering a culture of innovation.