Ludwig De Locht
Company
Sirris
Function
Digital Transformation Ambassador
Language
English

Ludwig De Locht

"Digital Innovation: Purpose over Technology"

Summary

The potential for digital technologies to enhance business is limitless, but to truly harness this power, companies need more than just the latest tools—they need a strategic approach. To maximize the impact of digital transformation, it's essential to first define why and where technology will best serve your business goals.

In this session, we’ll explore a structured framework for digital transformation that prioritizes purpose over technology. You'll discover how to develop a digital roadmap that aligns with your company’s vision, ensures your projects complement each other, and ultimately drives real business value. Join us to learn how to turn digital initiatives into strategic assets for long-term growth and success.

Biography

Ludwig De Locht is Digital Transformation Ambassador at Sirris, the collective innovation center for the Belgian Technological Industry. He helps companies to adopt technology in an innovative manner to improve their processes, products and business models. He has a PhD in Applied Engineering sciences from IMEC and the Vrije Universiteit Brussels. He worked nine years as innovation manager in an SME, developing smart products and services, while digitizing different internal processes. He now coordinates the Brussels EDIH sustAIn.brussels, where he helps startups and scaleups to design their digital business.

The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.