Maarten Van Pellicom

“The Tiktokification of our world”

Summary

TikTok has been a game-changer in how we engage with and consume content. With its lightning-fast formats and cutting-edge personalized algorithms, it has turned the digital landscape on its head.

But here’s the kicker—many of us, as marketers, are only scratching the surface. Are we fully aware of the impact this is having, not just on marketing strategies, but on societal behaviors and brand interactions as well?

In this talk, we’ll dive into the "TikTokization of our world”, uncovering the tidal wave of opportunities it’s creating across consumer behavior, community building, and content creation—both online and offline.

Get ready to be inspired, because you might not expect the great things that can come out of your little TikTok addiction!

Biography

Maarten is the co-founder of Fullsend Agency, a creative TikTok partner agency in Belgium that helps well-known brands establish their presence on TikTok and other short-form channels.

His journey into the world of short-form content began during his studies, where he organically grew social media communities to tens of millions of views each month. When TikTok emerged, it was clear to him that this was the platform to fully embrace.

After completing college, Maarten briefly worked as a freelance marketer but quickly realized it wasn't the right fit for him. He made the bold decision to quit freelancing cold turkey and launch Fullsend with a lifelong friend, creating an agency that is now on a mission to bring "the TikTokization of our world" into amazing brands' marketing efforts.