Summary
In this session, Marijn will delve into the profound impact of Generative AI on marketing strategies. From personalized content creation to predictive analytics, the audience will gain valuable insights into the myriad possibilities that Generative AI unlocks for marketers. Marijn will share real-world examples and practical tips for organizations to harness the potential of Generative AI in their marketing endeavours.
Biography
Marijn is a seasoned marketing technology strategist with over 20 years of experience in crafting and building digital experiences. Throughout his career, Marijn has honed his skills in various consulting roles, demonstrating an exceptional ability to dissect complex challenges and formulate strategic solutions in the dynamic landscape of marketing. His proven track record includes driving innovation for large enterprises across industries, where he has excelled in creating impactful and personalized customer experiences.
In the last few years, Marijn has focused on the intersection of marketing technology and generative artificial intelligence, becoming a champion for the integration of Generative AI to unlock unprecedented opportunities for marketing. His expertise further extends to the realms of content, commerce, and collaboration, with a special and personal interest in 3D, content creation, and everything involved around workflow management.
Beyond his professional pursuits, Marijn is a jack of all trades with 1001 interests. Whether it's wood crafting, tinkering with electronics, or creating computer games for his kids, he approaches each day as a new adventure with an open mind to learn anything.