Patrick Marck

"Digital Accessibility by 2025: Turning compliance into competitive advantage"

Summary

Did you know that 46% of Belgium’s population is at risk of digital exclusion from your services? Or that 15% face physical limitations, such as vision or hearing impairments, that make your communications inaccessible? But change is on the horizon. By 28 June 2025, all digital products and services—including webshops and apps—will be legally required to meet digital accessibility standards. While this legislation mandates adjustments to your digital assets, it also opens new opportunities. In this session, discover what the European Accessibility Act means for your digital activities and how you can leverage it as a valuable opportunity.

Biography

Patrick Marck has extensive experience in Belgium's digital sector, currently directing FeWeb, a federation representing over 400 digital professionals, agencies, and service providers, along with the Influencer Marketing Alliance. A strong advocate for the professionalisation and growth of the digital industry, he co-founded BeCommerce (now: Becom) and formerly led IAB Belgium (now part of BAM). Patrick’s ongoing focus includes advancing digital accessibility, industry standards, knowledge exchange and digital marketing education.