Pierre-Nicolas Schwab

The state of generative AI in the marketing function

Dr Pierre-Nicolas Schwab, founder of IntoTheMinds, will share the findings of his research on the application of generative AI in marketing and provide valuable insights on how marketers can use this technology to better serve their customers. With his expertise in Big Data analytics, AI programme development and a research role at ULB focusing on unstructured data from social networks, his session promises to provide ground-breaking perspectives in this area.

Company
IntoTheMinds
Function
Founder and managing director, data expert
Language
English
8 December
AI
Hour
-
Stage
Stage "B"

Speaking

Pierre-Nicolas Schwab will present the results of his study on the use of generative AI in the marketing function.
He will also give insights on how generative AI can be used to help marketeers in their mission to serve customers.

 

Biography

  • Dr. Pierre-Nicolas Schwab is the founder of market research firm IntoTheMinds
  • He specializes in the analysis of Big Data and has participated in the launch of several AI programs in Belgium
  • Researcher at ULB, he explores unstructured data on social networks
  • He publishes weekly analysis and opinions pieces on his blog