Meaningful Master Personal & Trust

Pierre-Nicolas
Schwab

When?

Where?

Mainstage

About this meaningful track

Dr. Pierre-Nicolas Schwab is the founder of market research agency IntoTheMinds. He has carried out more than 100 assignments in various industries (retail, telecom, e- and m-commerce, media, IT, Banking…), combining his passion for data and qualitative methods to better understand customers behaviors.

Pierre-Nicolas was the manager in charge of Big Data at RTBF from 2015 until 2019. He served as Chairman of the Big Data Initiative (BDI) of the European Broadcasting Union from 2016 until 2019.

Pierre-Nicolas holds a MSc in material science, a MBA in strategy and a PhD in quantitative marketing.

As a Meaningful Master, he will explain the building blocks Personal & Trust of the Meaningful Marketing Framework

The Meaningful Marketing Framework has been developed by BAM as a holistic manifesto and a prototype for companies to evaluate themselves. These tools should allow organisations to look at their current positioning and, with the marketer as a guide, to map out a route based on the values and trends of tomorrow. Click here for more info. 

  • Personal: the use of data and technology to deliver a better experience
  • Trust: respect for the client and the brand (authenticity)

 

Pierre-Nicolas Schwab will introduce these guests and cases tackling Personal & Trust:

1) On Thursday, December 05 :

Maxime Delmas

Maxime Delmas

Introducing the best creative ideas around personalized customer experiences

PN Schwab

Nava Tintarev 

Building users’ trust with recommendation algorithms

PN Schwab

Pierre-Nicolas Schwab

Data-driven online personalization and how to develop users’ trust

 

1) On Friday, December 06 :

 

Maxime Delmas

Maxime Delmas

Introducing the best creative ideas around personalized customer experiences

 

Jan Klein

Dr. Jan F. Klein

The 6 Dimensions of Customer Experience and How to Measure Them

 

PN Schwab

Pierre-Nicolas Schwab

How to use Big Data to better understand individual consumers’ behaviors

 

Extra

Lees het interview met Pierre-Nicolas Schwab 

Lisez l'interview avec Pierre-Nicolas Schwab

Discover our new format on 5 & 6 December!