Pieter-Jan Govaerts

Advertising Blunders of 2024: What NOT to do in your next campaign

Summary

Advertising in 2024 has shown us how quickly campaigns can go wrong when brands don't pay attention. Pieter-Jan Goovaerts will cover this year's most notable blunders, revealing how brands lost touch with their audience. He will analyse these mistakes and provide actionable insights on how to avoid them, helping you craft more thoughtful, impactful campaigns that resonate and drive success.

Biography

Pieter-Jan Goovaerts is Digital Advertising Lead at So Buzzy, where he combines his creativity and expertise in paid advertising to excel in online and social media marketing. He has successfully worked for top clients such as Carrefour, VDAB, and UZ Brussel. Known for his innovative approach, Pieter-Jan also holds a certification to fly drones - so watch your head if you join his session, as he’s always ready to bring a fresh perspective to the table!