Roel Van Aelst

Who said working in marketing couldn’t be meaningful?

Summary

For most people, marketing and advertising have a bad reputation. Advertisers and marketers are thought to 'push products' onto consumers they don’t really need. Whereas they also help society move forward.
Today, we see that society and technology increasingly evolve hand in hand. As an industry, we can play a part in this. Through marketing we can make a difference for education, human rights, digital inclusion, health care ... . Join us for a talk and discover the meaningful marketing evolutions now and in the future. Let’s make some impact.

Biography

Meet Roel Van Aelst, a seasoned professional with a decade of experience at iO. Rooted in the world of offline marketing one day, steering creative marketing tracks, he jumped on the digital highway 10 years ago when joining blended agency iO. Initially serving various clients, Roel shifted his focus exclusively to iO three years ago, dedicating his efforts to amplifying the agency’s voice in the market as Marketing & Communication Director of the brand. Passionate about sports, music, and travel, Roel finds inspiration in many things as well as enjoying daily life with his wife and 2 kids. With a wealth of experience and a deep understanding of marketing dynamics, Roel continues to shape iO’s journey with commitment and drive every day.