Tim Borguet
A brand renaissance beyond football.
"Our colours hold the promise to mean more. To tap into that potential, we need to evolve."
Summary
The renewed RSC Anderlecht presents and positions itself as a leading experience and entertainment brand in sports. Expect a deep dive into the most recent evolution of this Brussels based national sports institution. A talk on shifting expectations of a demanding and highly engaged fanbase and the contested relation between on the pitch and of the pitch performance.
Biography
Tim has been involved in the work of multiple agencies early in his career in a series of diverse strategic roles, including the initial 2012 RBFA and acclaimed Belgian Red Devils revival. Borguet closed his first professional chapter post a two-year immersion in London’s consultancy business. Born and raised in Brussels, he now leads the brand strategy and business objectives as CMO of RSC Anderlecht.