Tim Wolfs

Why and how to boost empathy with AI?

Summary

Your marketing team finds itself at the forefront of a seismic shift. Advancements in AI reshape the relationships brands have with their consumers. AI revolutionises how companies operate, it changes how businesses strategise. Your marketing team cannot stay behind, it must transform based on evolving technological capabilities, changing user expectations, and emerging trends. But the key to success lies not only in your technological skill. Brands who are winning, use AI to create a bond with their customers that's stronger than ever before. In this session, discover how the CMO of the future will succeed by seamlessly integrating artificial and human intelligence to increase empathy and win the hearts of customers worldwide. 

Biography

Tim Wolfs is a seasoned digital marketing leader with deep expertise in blending AI and human insight to transform consumer relationships. As VP of Digital Engagement at Emakina, recently acquired by EPAM, he has successfully integrated advanced AI with creative storytelling, helping brands build deeper connections with their audiences. His leadership experience as Managing Director at Emakina Belgium and Chief Digital Officer at Altavia has seen him drive strategic growth by combining cutting-edge technology with a focus on empathy and human-centric marketing. With a career spanning over two decades, Tim is well-equipped to guide CMOs in navigating the evolving landscape of consumer engagement.