Tom Fishburne

“The funny side of marketing: Avoiding the customer journey to nowhere”

Summary

We have the tools and technology to deliver better customer experiences than ever before. So why does marketing still so often fall flat?

Marketoonist Tom Fishburne has been drawing cartoons about the marketing industry for more than 20 years.  In this insightfully funny session, Tom will use his cartoons to highlight some of what goes wrong to explore how to make them go right. Along the way, he’ll remind us how our own senses of humor can help us become better marketers and do our best work.

Biography

Tom Fishburne, creator of Marketoonist, is a keynote speaker who draws cartoons from deep business experience. He speaks worldwide on the power of humor to help us do our best work. Started more than 20 years ago in the Harvard Business School student newspaper, Marketoonist is now read by half a million weekly readers. A former Chief Marketing Officer, Tom’s cartoon studio has created campaigns for more than 200 businesses, including Google and Adobe.