Ann Claes

"Digital Identity Decoded"

Summary

Every person, product or brand can have it's own digital identity.  The newest technologies create a lot of opportunities to develop your digital self or presence in a more creative, efficient or sustainable way.  Let's unlock the future of digital identity for People, Products and Brands.

Biography

Ann Claes is co-founder of MASJIEN - the agency for fashion, sustainability and technology - where she offers consultancy, keynotes and project management services linked to innovation in the fashion industry. She has a profound knowledge of the fashion sector at large, +25 years of experience in key positions at Veronique Branquinho, Delvaux and Flanders DC, always with a focus on strategy and partnerships. 

Today she is active as Digital Product Passport (DPP) researcher at HOWEST and also a board member of Belgian retail group CRG ( JBC, CKS & Mayerline). In addition, Ann is one of the driving forces behind the Web3 movement in Belgium: WEB32 and co-founded the digital fashion network MUTANI in 2021. Her latest projects include the curation of reFLEXion, an exhibition on fashion, technology & identity, a pavilion on circularity and innovation at the FTI Festival -including the holographic fashion show Future Front Row-  as well as content direction of the European Fashion Alliance conference and the Metamorphosis talks for Fashion Council Germany, eBay and Vogue Business in Berlin.

Pushing buttons and boundaries, where technology creates positive impact or lets creativity flourish.   Ann is a techno-optimist and loves connecting people & ideas so one plus one becomes three.