Dorien Van Antwerpen & Stijn Hens

"Attracting a next-gen audience takes more than loud campaigns"

Summary

Only 8% of Gen Z feels understood by brands. While 64% of Millennials prioritize digital-first impressions over in-person ones. The message is clear: loud campaigns alone won’t cut it. To capture the next-gen audience, brands must go deeper - offering products that speak to their needs, services designed for them, and bold identities that resonate. From smart collaborations to innovative content, this keynote explores how brands can move past the noise and build genuine, lasting connections with their next generation of customers.

Biography

Dorien and Stijn are the driving force behind MAKEOUT, guiding companies to becoming relevant for next-gen audiences while helping emerging brands find a strong product-market fit with ditto propositions. As futurists and cultural strategists, they bridge the gap between unconventional strategy and creativity, offering fresh perspectives that propel businesses forward. Together, they bring MAKEOUT’s clients a step ahead in a rapidly evolving landscape.