Eline Cottyn
"Navigating Multi-Brand Marketing Strategies"
- Together with Bjorn Van der Cruyssen
Summary
How Colruyt Group and SQLI Align Diverse Brands with a Common Objective
Join us for an insightful session hosted by Colruyt Group and its digital partner, SQLI. Together, they will discuss how they collaboratively manage digital marketing across Colruyt's diverse range of brands, each with its own identity and target audience, while aligning with the group’s overarching objectives. Learn how SQLI and Colruyt Group leverage tailored social media strategies for each brand to drive engagement and communication, all while ensuring a unified vision at the group level. This talk will offer valuable insights into balancing individuality and cohesion in multi-brand marketing, with real-world examples from a successful partnership.
Biography
With over 18 years of experience in the agency world, Eline Cottyn has forged a successful career as a graphic designer, art director, and now creative director at SQLI, where she has been leading creative projects for more than 7 years. Eline brings a deep understanding of brand communication and digital marketing, working with a wide variety of well-known brands such as Avène, Lima, Nestlé, and several Colruyt Group brands, including Colruyt Laagste Prijzen, Collect & Go, Dreamland, Dreambaby, Okay, Spar, and DATS 24. Together with her talented creative team, she delivers engaging social media campaigns that resonate with audiences, making her a key figure in the digital marketing space.