Giulia Zampredi

"Brand safety in the era of AI"

Summary

Did you know only 1 in 10 SMEs hold registered IP rights for their designs, products, and services? Yet over 60% of those with registered IP report a stronger reputation and improved long-term prospects. Intellectual property is key to innovation and sustaining a competitive business. Discover how the IPower SME Toolbox can make IP practical and accessible, helping to safeguard brand integrity and foster growth. Equip your business to protect its unique ideas, gain a market edge, and confidently navigate the evolving IP landscape.

Biography

Giulia Zampredi serves as the Membership Services Manager at the EU Digital SME Alliance, where she supports digital SMEs across Europe by building valuable networks, delivering essential resources, and maximising membership benefits. With a background in digital policy and a strong commitment to SME growth, Giulia is dedicated to empowering small businesses to succeed in the digital landscape.