Isabel Donvil

Revolutionizing Retail Communication in the Era of Gen.AI: Navigating the Multidimensional Landscape for Impactful Results

7 December
Retail Marketing
Stage "M"


ūüĆź¬†In a world shaped by economic and ecological shifts combined with technological leaps, more than ever data-driven marketing is becoming a true differentiator. Explore the challenge of connecting the dots, measuring impact, and embracing hyper-personalization. The¬†Gen.AI¬†revolution is the missing link, reshaping how we manage and create content. Start navigating this dynamic retail landscape, where innovation meets impact.


Recently, Isabel Donvil was appointed CEO of AddRetail, giving her the opportunity to combine 2 of her passions: Retail and agency life. The last 9 years, she was one of the key players at The Reference, of which the last 3 as Managing Director. As head of the strategy team, she was guiding customers in redesigning their company to meet today’s key challenges: transformation in a digital world.

Over the past 25 years, Isabel has taken on various management roles in the retail industry, leading teams, driving/supporting e-commerce start-up initiatives, initiating change. Seen as an intra- and entrepreneur on the crossroad of marketing and technology, never losing the focus on the customer and long-term business results.