Isabel Donvil

"Sustainable Marketing: Friends or Foe (in real life)"

Summary

In a world where consumers demand more transparency and purpose from brands, is sustainable marketing the ultimate strategy for growth, or is it a double-edged sword that can harm your brand and/or the ROI? Join Isabel, as she explores the evolving role marketing to ensure a sustainable future. From the tangible benefits of building consumer trust to the potential pitfalls of greenwashing, this talk will dive into real-world examples and the tough choices businesses face in navigating this crucial space. Discover how brands can turn sustainability into a powerful ally - or risk making it their greatest foe.

Don’t miss this thought-provoking keynote that will challenge the way you think about the future of marketing.

Biography

Isabel is CEO at ADDRETAIL, a B-Corp certified agency. The certification is a first, although important, step in the agencies journey. She is a strong believer in enabling change to create a positive impact in business.

Over the past 25 years, Isabel held multiple management roles within agency and retail industry, leading teams, driving/supporting e-commerce start-up initiatives, initiating change. Seen as an intra- and entrepreneur on the crossroad of marketing and technology, never losing the focus on the customer and long-term business results.